Digital marketing is the process of making marketing interacting. In the present scenario, digital marketing is playing a prominent role in most of the companies in promoting and growing the businesses.


We at Nipuna Technologies, the Best Digital Marketing Training in Guntur, offer the best training and placement assistance. The course is designed for students to learn basic overview, core concepts, theories, and applications; apart from the most important practical exercises.

There are very few institutes that provide quality Digital Marketing Training in Guntur. Nipuna Technologies is the leading and most reputed training center among them. With experts who are highly qualified along with professional administrators, students of the institute have an excellent opportunity to have access to immense knowledge and individualized assisted training.

Digital marketing course in guntur is advertising through various digital channels using search engines such as Google, Bing, Yahoo and Social media platforms as Facebook, Instagram, Twitter, Pinterest and so on. “Social media is a contact sport”. It includes Online marketing, Email marketing, Affiliate marketing, Content marketing, Influence marketing and so on.

The 100% placement assistance provided by Nipuna is an additional advantage for students. We have the highest number of students who are placed in many major MNCs and corporations after our training, a record which is the best among the software training institutes in Guntur.

Digital Marketing Course Content

  • What is digital marketing?
  • Digital marketing refers to a digital channel marketing process to promote or market products or services to customers and business. Digital marketing also known as online marketing. There are vast expanses in digital marketing as a career option.

  • Importance & benefits of digital marketing
  • Digital marketing course in guntur is becoming the more popular with marketers because of them who allows them to target and track as many aspects as possible. Including the more return on investment (ROI) on the more specifically compared process to other traditional ways of marketing.

  • How digital marketing works?
  • Digital marketing in guntur works by attracting potential customers towards your website or a blog and then encouraging them to buy your products. You can use SEO or PPC campaigns to attract target audience on your website and capture leads or encourage them to buy from your website.

  • What is Domain?
  • Domain names are used to identify one or more IP addresses.Domain names are used in URLs to identify particular Web pages. For example, in the URL, the domain name is

  • What is Hosting?
  • Web hosting is a service that allows you to post your web pages, also known as HTML files, to the Internet. Websites are stored (hosted) on a special computer called a server. This server allows Internet users connected anywhere to reach your site when they put in your domain address.

  • Setting up a Website in WordPress.
    • Log in to your hosting account.
    • Go to your control panel.
    • Look for the “WordPress” or “Website” icon.
    • Choose the domain where you want to install your new website.
    • Click the “Install Now” button and you will get access to your new WordPress website.
  • What is SEO?
  • Search Engine Optimization is the process of making your website visible for both users and search engines. It is the major drive for the Online Marketing of your website. SEO is one of the first and still strongest types of digital marketing factor.

  • Factors involved in SEO.
    • A Secure and Accessible Website.
    • Page Speed (Including Mobile Page Speed)
    • Mobile Friendliness.
    • Domain Age, URL, and Authority.
    • Optimized Content.
    • Technical SEO.
    • User Experience (RankBrain)
    • Links.
  • Keyword Research.
  • Keyword research is the process by which you research popular search terms people type into search engines like Google, and include them strategically in your content so that your content appears higher on a search engine results page (SERP).

  • On-Page Optimization.
  • On-page SEO refers to the factors you can control on your own website through

    • Meta tag optimization
    • title tags – H1, H2, H3 analysis
    • Keywords
    • Content
    • URL corrections
    • Re-directions from old links
    • Google search console
    • Google analytics
  • Off-Page Optimization.
  • Offpage optimization refers to all the measures that can be taken outside of the actual website in order to improve its position in search rankings.

    • Link Building
    • Anchor text optimization
    • Blog submissions
    • Blog comments
    • Article Submissions, etc.
  • Website Audit.
  • A website seo audit is a full analysis of everything related to your website’s level of search visibility. A complete and detailed web audit will give you a deeper understanding as to why your site is not generating the traffic you think it should or why your sales and conversions are not improving.

  • Introduction to Google Adwords
  • Binding Strategies & Pricing Models
  • Adwords Interface Intro:
    • Campaign Structure.
    • Google Search Ads.
    • Google Display Ads.
    • YouTube Advertising.
    • Universal App Advertising.
    • Product Listing Ads.
    • Remarketing
    • Tools-Keyword Planner.
    • Google Ad Approval Policies.
  • Introduction to Social Media Marketing.
  • Marketing on social media websites.
  • Facebook / Instagram Advertising.
  • Setting up the Ads.
  • Twitter Ads.
  • LinkedIn Profile and Page Creation.
  • Tools Used for Social Media Management.
  • What is Email Marketing?
  • Types of Email Marketing.
  • Purpose of Email Marketing.
  • Tools Used for Email Marketing.


  • What is YouTube Marketing?
  • Importance of YouTube Marketing
  • Setting up a YouTube Channel.
  • How to Create YouTube Studio?
  • Generating Traffic to Website.
  • Finding The Right Niche
  • Applying for Amazon or Flipkart Affiliate Programs.
  • Placing Products on our Website.
  • Why Google Analytics is Very Important?
  • Setting up Your Website with Google Analytics.
  • Tracking Conversions.
  • Monitoring Website Performance.
  • Monitoring Visitor Behaviour.
  • Taking corrective Actions if required and reporting.

Career Aspects of Digital Marketing

  • Digital Marketing Manager
  • Digital Marketing Specialist
  • Digital Marketing Executive
  • Content Writers
  • Content Writing Manager
  • Inbound Marketing Manager
  • Search Engine Marketers
  • SEO Executives
  • Copy Writers

Students will be introduced to the basics of digital platforms like Search Engines and Social Media and taught effective marketing techniques to be used for maximum output. Through this course, students will also learn to use SEO tools, Analytics tools, Adwords tools, and other important optimization tools to develop their skills in digital marketing. They will be guided by experts and provided excellent training in new age online marketing methods. Nipuna Technologies, the premier Digital Marketing Training Institute in Guntur, offers 100% placement assistance.

Make use of the world-class training in software courses at Nipuna Technologies by joining the institute today. Visit our office, call or email us for attending a free demo at our institute.

Nipuna has played a key role in starting my journey as SEO Analyst at a reputed marketing agency in Banglore.


– Satish Kumar P (Digital Marketing Alumni)

Thanks to the trainers of nipuna technologies for giving real time scenarios in advanced java course, it helped a lot.


– Ramana G (Java & J2ee Alumni)

Without any doubt I can say this is the right institute in our guntur for Oracle training, the trainers are highly experienced.


– Harika K 

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